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Field Work 2011 the Definitive Guide to Brand Activations at Music Festivals

Field Work 2011 the Definitive Guide to Brand Activations at Music Festivals

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Live events, packed full of emotionally charged music fans, offer a wealth of opportunity for brand collaboration. FRUKT’s Field Work report – the only one of its kind - delivers comprehensive insight into the evolving role brands play at the heart of music festivals across the UK. Featuring the very best activations, key statistics, Interviews with leading brands, emerging trends and practical hands-on insight, this is the one guidebook you don’t want to be without.

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