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FRUKT on Creativity at the Glug conference

Glug - who run a series of events for the design and creative community, premiered their informal ‘not-working' platform in the city of Birmingham for a series of talks called Midland Masters. Inviting creatives who work or have a strong link with the Midlands to talk about their creative processes and inspiration as well as journey into the creative industry. FRUKT’s very own Senior Designer Dan Button was invited along to talk about his work and role at FRUKT as well as his illustration collective Hero of Switzerland.

Since 2007 Glug have had talks, film previews, live art, installations and exhibitions from the likes of Airside, Anthony Burrill, Baiyon, B-Reel, Dixon Baxi, Google Creative Labs, I Love Dust, Jason Bruges Studio, usTwo™, Mainframe, Marc Kremers, Noma Bar, Wolff Olins and Why Not Associates. Alongside these regular Glugs, we’ve also run events in conjunction with Arts & Business, D&AD, DAHRA, GameCity, PickMeUp and charities such as Shelter.

You can watch Dan unpacking the ups and downs of  'Doing a Hobby for a Living' in the video below.