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PRESS PLAY: THE EVOLUTION OF BRAND INTEGRATION IN ENTERTAINMENT

PRESS PLAY: THE EVOLUTION OF BRAND INTEGRATION IN ENTERTAINMENT

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New research from FRUKT uncovers what consumers really value from brands that are integrated into the entertainment they love.

With consumers increasingly sidestepping traditional advertising models, Brand Integration in TV shows, music videos, movies and video games offers up a unique opportunity to get to the heart of today’s most coveted and talked about entertainment content - as opposed to just making noise in the spaces in between.

FRUKT spoke to over 1000 consumers across the US and UK and key industry experts to unpack the true value of brand integration.  

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