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Nandos - this is Peri-Peri

NANDO’S – THIS IS PERi-PERi

Helping Nando's soundtrack their largest campaign to date


Challenge

Nando’s asked FRUKT to create an attention-grabbing soundtrack that matched the fast-paced video of their new PERi-PERi campaign - a bold, colourful film that reflected their South African roots and captured the culture clash of modern South Africa. The soundtrack had to appeal to a UK audience and champion the spicey flavors of PERi-PERi and the spirit of South Africa’s contemporary beats and new ways of thinking.

Catalyst

Taking inspiration from our strategic platform, the Nando’s “Music Exchange”, we aimed to sourced from a mix of both South African and UK culture. South African sounds would help to maintain authenticity and compliment the video's dancers and street painters. Meanwhile, UK producers could bring a taste of UK club culture to the campaign, connect with local audiences and get people dancing in their seats.

How We Pressed Play

We selected fast-rising Nando’s ambassador and South African producer Muzi, and chose one of his unreleased tracks ‘Zenzile’ as the base track. After filtering a handpicked selection of key producers, we engaged one of the UK’s most popular DJs, Hannah Wants, to take Muzi’s track and give it a UK club rework, ensuring it worked both as a major dancefloor anthem and a perfect fit for the visuals.

FRUKT was involved in all stages of its production, guiding the track from raw demo to a mastered edit that would shake the speakers in cinemas where it was initially screened. FRUKT also managed the complicated rights set-up in this, with remix licensing via Hannah and her team, alongside master and publishing agreements with relevant rights holders, all managed by us. 

Results

  • 998K Youtube views
  • 1.2M Facebook views, with over 5.3K Likes and 1.2K Shares
  • 45K plays of remix on Hannah Wants’ verified Soundcloud page
  • Now licensed in a further two territories, with FRUKT managing the whole process
Nandos - this is Peri-Peri
Nandos - this is Peri-Peri

Watch the video below

Nandos - this is Peri-Peri
Nandos - this is Peri-Peri
Nandos - this is Peri-Peri
Nandos - this is Peri-Peri
Nandos - this is Peri-Peri

Results

Helping Nando's soundtrack their largest campaign to date

998K Youtube views
1.2M Facebook views
45K listens on Hannah Wants' Soundcloud