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NANDO’S – THIS IS PERi-PERi

Helping Nando's soundtrack their largest campaign to date


Challenge

Nando’s asked FRUKT to create an attention-grabbing soundtrack that matched the fast-paced video of their new PERi-PERi campaign - a bold, colourful film that reflected their South African roots and captured the culture clash of modern South Africa. The soundtrack had to appeal to a UK audience and champion the spicey flavors of PERi-PERi and the spirit of South Africa’s contemporary beats and new ways of thinking.

Catalyst

Taking inspiration from our strategic platform, the Nando’s “Music Exchange”, we aimed to sourced from a mix of both South African and UK culture. South African sounds would help to maintain authenticity and compliment the video's dancers and street painters. Meanwhile, UK producers could bring a taste of UK club culture to the campaign, connect with local audiences and get people dancing in their seats.

How We Pressed Play

We selected fast-rising Nando’s ambassador and South African producer Muzi, and chose one of his unreleased tracks ‘Zenzile’ as the base track. After filtering a handpicked selection of key producers, we engaged one of the UK’s most popular DJs, Hannah Wants, to take Muzi’s track and give it a UK club rework, ensuring it worked both as a major dancefloor anthem and a perfect fit for the visuals.

FRUKT was involved in all stages of its production, guiding the track from raw demo to a mastered edit that would shake the speakers in cinemas where it was initially screened. FRUKT also managed the complicated rights set-up in this, with remix licensing via Hannah and her team, alongside master and publishing agreements with relevant rights holders, all managed by us. 

Results

  • 998K Youtube views
  • 1.2M Facebook views, with over 5.3K Likes and 1.2K Shares
  • 45K plays of remix on Hannah Wants’ verified Soundcloud page
  • Now licensed in a further two territories, with FRUKT managing the whole process

Watch the video below

Results

Helping Nando's soundtrack their largest campaign to date

998K Youtube views
1.2M Facebook views
45K listens on Hannah Wants' Soundcloud