Stoli tasked FRUKT with developing influencer programming that maximizes Stoli’s presence in multicultural markets and establishes Stoli the vodka as a cultural staple within the hip-hop and R&B community.
To ensure long lasting engagement we knew that not only did Stoli need to target consumers, they also needed to announce their presence as partners of the hip-hop and R&B community. In turn, this would help facilitate and amplify future initiatives. This was the thought behind an industry only GRAMMYs week launch, followed by a balanced portfolio of consumer facing, industry and aspirational programming.
FRUKT leveraged existing ambassador relationships with award winning hip-hop producers Cool & Dre through a multi-tiered influencer campaign. Programming included rebranding of Cool & Dre’s studio (formerly known as Record Room) into the HOUSEOFSTOLI, music video product placement, a series of HOUSEOFSTOLI Take Over events, and social media amplification.
FRUKT leveraged existing ambassador relationships with award winning hip-hop producers Cool & Dre through a multi-tiered influencer campaign.