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House of Stoli

Stoli - House of Stoli

Putting Stoli into the heart of the hip-hop and R&B community


Challenge

Stoli tasked FRUKT with developing influencer programming that maximizes Stoli’s presence in multicultural markets and establishes Stoli the vodka as a cultural staple within the hip-hop and R&B community.

Catalyst

To ensure long lasting engagement we knew that not only did Stoli need to target consumers, they also needed to announce their presence as partners of the hip-hop and R&B community.  In turn, this would help facilitate and amplify future initiatives. This was the thought behind an industry only GRAMMYs week launch, followed by a balanced portfolio of consumer facing, industry and aspirational programming.

How We Pressed Play

FRUKT leveraged existing ambassador relationships with award winning hip-hop producers Cool & Dre through a multi-tiered influencer campaign. Programming included rebranding of Cool & Dre’s studio (formerly known as Record Room) into the HOUSEOFSTOLI, music video product placement, a series of HOUSEOFSTOLI Take Over events, and social media amplification.

  • Music video brand integration: Kent Jones  – “Very Rare Supreme”
  • Music video brand integration: Kent Jones Feat Ty Dolla $ign & E40 -  “Sit Down”
  • HOUSEOFSTOLI West Hollywood Takeover – Invitation only GRAMMYs week event
  • HOUSEOFSTOLI Miami Music Week Takeover – South Beach consumer facing even

The Results

  • 150M+ Media Impressions
  • 250+ Social Media Influencer Posts
  • 20+ Media Placements

FRUKT leveraged existing ambassador relationships with award winning hip-hop producers Cool & Dre through a multi-tiered influencer campaign.

Results

Putting Stoli into the heart of the hip-hop and R&B community

150M+ Media Impressions
250+ Social Media Influencer Posts
20+ Media Placements