Welcome to FRUKT’s annual deep dive into the world of music showing where brands need to be focussed right now. We look back at 2023 and share the new music scenes and global trends that smart brands need to be aware of for the coming year, from amapiano going global to the next generation of Regional Mexican taking over! What and where are the hottest new vibes bursting into view around the globe, and who are the trailblazers causing a stir?
Behind-the-scenes the music industry continues to evolve and adapt to new technology, with seismic moves taking place with the arrival of AI. We explain how music has changed over the last year and where the opportunities are going forward.
We also delve into the amazing UK Rap scene and review where it's at. We salute the UK acts who've had an incredible 12 months and focus on the female rappers leading the charge for 2024.
We hope you find something of value here and FRUKT is always ready if you want to talk more. And while reading it, why not tune in to our special Spotify playlist we’ve compiled, which features many of the artists featured – you can find it here!!