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FRUKT has been appointed by O2 to work on strategy, creative and delivery to further strengthen O2’s pioneering partnership with the music industry and music fans. 

FRUKT will draw on their years of experience as music and entertainment strategists to develop new approaches and concepts for O2’s music portfolio that includes their relationship with iconic venue, The O2 and the 16 O2 Academy venues across the UK.

In addition, FRUKT will further evolve O2’s hugely successful Priority platform, to grow engagement with both die-hard music fans and casual consumers whilst forging stronger relationships with the music industry.

From Glasgow to Bristol, O2 Academy venues will further develop their activities as FRUKT and O2 bring ground breaking new experiences to passionate music fans all across the UK. And through strategic rigour, digital innovation and unique methods of engagement, together O2 and FRUKT will bring customers, fans, artists and labels closer than ever before.

Jack Horner, Co-Founder and Executive Creative Director of FRUKT said: “O2 is dedicated and passionate about music and have gone above and beyond to treat their customers as fans. This is an incredible opportunity for us, as we believe FRUKT and O2 can do remarkable things in the years to come to make music experiences for fans even better, and to further integrate music across the innovative digital world of O2."

Nuala Donnelly, Head of The O2 Sponsorship stated: “We are delighted to confirm that FRUKT has won the pitch for O2's music sponsorship account and will be working very closely with us over the next 3 years to further develop our O2 music strategy, and activate our sponsorship rights across The O2 and O2 Academy venues.

FRUKT's response demonstrated high levels of creative thinking and a clear understanding of our desire to use digital innovation to take our music sponsorship activity to the next level.  Combined with their outstanding music expertise, we feel they are best placed to help us evolve our music sponsorship strategy and deliver even greater experiences for music fans.”