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Press Play: Brands And The Power Of Entertainment

Press Play: Brands And The Power Of Entertainment

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New research from FRUKT uncovers how brands that connect through entertainment facilitate a more human, more valuable, and more powerful connection with consumers.

In developing this research, FRUKT has engaged with respected academics, industry pioneers, leading brand practitioners and, most importantly, passionate fans in order to uncover how play and storytelling shapes our identity, social connections and expectations of brand involvement in entertainment culture. 

Please fill in your details for a snapshot of our report.

If you’re interested in the full report, get in touch, we’d love to chat to you about our findings:
London@wearefrukt.com | Northamerica@wearefrukt.com 

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