New research from FRUKT uncovers how brands that connect through entertainment facilitate a more human, more valuable, and more powerful connection with consumers.
In developing this research,
FRUKT has engaged with
respected academics,
industry pioneers, leading
brand practitioners and,
most importantly, passionate
fans in order to uncover how play and storytelling
shapes our identity, social
connections and expectations
of brand involvement in
entertainment culture.
Please fill in your details for a snapshot of our report.
If you’re interested in the full report, get in touch, we’d love to chat to you about our findings:
London@wearefrukt.com | Northamerica@wearefrukt.com
